http://journalsajsse.com/index.php/SAJSSE/issue/feed South Asian Journal of Social Studies and Economics 2019-09-11T11:19:28+00:00 South Asian Journal of Social Studies and Economics contact@journalsajsse.com Open Journal Systems <p style="text-align: justify;"><strong>South Asian Journal of Social Studies and Economics</strong>&nbsp;<strong>(ISSN: 2581-821X)</strong> aims to publish high-quality papers (<a href="/index.php/SAJSSE/general-guideline-for-authors">Click here for Types of paper</a>) in all areas of ‘Economics and Social Studies’. The journal also encourages the submission of useful reports of negative results. This is a quality controlled, OPEN peer-reviewed, open access INTERNATIONAL journal.</p> http://journalsajsse.com/index.php/SAJSSE/article/view/30135 Factors Affect to Consumers Green Purchasing Behavior: A Study on Batticaloa District 2019-09-11T11:19:28+00:00 H. Shamini shamnew91@gmail.com G. Hariharan <p>Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage.</p> <p>This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge &amp; eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws &amp; guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge &amp; eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.</p> 2019-09-11T00:00:00+00:00 ##submission.copyrightStatement##