Awareness of Corporate Social Responsibility Related Activities of Different Company for Building Brands from Customer Perspectives in Nepal

Main Article Content

Manoj Kumar Thapa Magar
Ramanand Pandit
Ayuska Parajuli
Ashok Pandey


Aims: The purpose of this study is to explore the consciousness of customers of different company on awareness of corporate social responsibility related activities of the different companies for building brands in Nepal. 

Study Design: A quantitative methodology in the form of statistical analysis of the results was derived from the responses of a customer on to find out how CSR activities can be used in building brands in the different product used in Nepal.

Place and Duration of Study: A total of 452 consumers from various sites of Kathmandu valley from June 2018 to January 2019.

Methodology: This research applied a quantitative methodology using a survey questionnaire. Data were collected using semi-structured questionnaires distributed to public people who were using different products of Kathmandu Nepal. Convenience sampling was used in the distribution of the survey.

Results: The majority (40%) of the participants strongly agreed on giving values to female employees. Majority of the participants were agreed on different forms of CSR health activities done by the companies on affecting a branding.

Conclusion: Working on CSR social/community service, ethical CSR activities, CSR health activities and CSR environmental activities shall improve brand reputation.

Branding, company, corporate social responsibility, CSR, customer.

Article Details

How to Cite
Magar, M. K., Pandit, R., Parajuli, A., & Pandey, A. (2019). Awareness of Corporate Social Responsibility Related Activities of Different Company for Building Brands from Customer Perspectives in Nepal. South Asian Journal of Social Studies and Economics, 4(4), 1-5.
Original Research Article


Kandel LR. Corporate social responsibility in Nepalese Commercial Bank with reference to Bank of Kathmandu Limited. NCC Journal. 2018;3(1): 90–9.

Poudel RL. Relationship between corporate governance and corporate social responsibility: Evidence from Nepalese Commercial Banks. Journal of Nepalese Business Studies. 2016;9(1): 137–44.

Adhikari DR, Gautam DK, Chaudhari MK. Corporate social responsibility domains and related activities in Nepalese companies. International Journal of Law and Management. 2016;58(6):673–84.

Adhikari A. Corporate social responsibility: Voluntary or mandatory? In: NJA Law Journal 2014. Kathmandu: District Judge, Kathmandu District Court, Nepal. 2014; 185–204.

Amaeshi K, Osuji O, Nnodim P. Corporate social responsibility in supply chains of global brands: A boundaryless responsibility? Clarifications, exceptions and implications. Journal of Business Ethics. 2008;81(1):153–64.

Chapagain BR. Corporate social responsibility: Evidence from Nepalese financial service and manufacturing sectors. Economic Journal of Development Issues. 2012;11(1):9–20.

Chaudhary R, Akhouri A. CSR perceptions and employee creativity: Examining serial mediation effects of meaningfulness and work engagement. Social Responsibility Journal. 2019;15(1):61–74.

Fallah MA, Mojarrad F. Corporate governance effects on corporate social responsibility disclosure: Empirical evidence from heavy-pollution industries in Iran. Social Responsibility Journal. 2019; 15(2):208–25.

Kumuthinidevi S, Shamila FA. The impact of corporate social responsibility on employee satisfaction in an insurance industry in Trincomalee District. Asian Journal of Economics, Business and Accounting. 2019;11(4):1–9.

Landi G, Sciarelli M. Towards a more ethical market: The impact of ESG rating on corporate financial performance. Social Responsibility Journal. 2019;15(1):11–27.

Del Baldo M, Baldarelli MG. Renewing and improving the business model toward sustainability in theory and practice. International Journal of Corporate Social Responsibility. 2017;2(1).