Optimization of Tourism Promotion through Tourism Object Location Map: A Case Study of Serang City, Banten Province, Indonesia

Budi Setiawan *

Department of Tourism, Pradita University, Tangerang, Indonesia.

Ramon Hurdawaty

Department of Tourism, Sahid Polytechnic, Jakarta, Indonesia.

*Author to whom correspondence should be addressed.


The success of promoting historical tourist attractions (heritage) depends on aspects of seeing existing opportunities and foresight in targeting the target market. Providing information to tourists is now becoming something important. One form of information is by mapping tourist objects. Mapping tourist is useful for providing information to tourists about the types and locations of tourist objects. Informative tourist maps not only visualize tourist objects but also matters relating to tourist facilities and infrastructures such as accessibility, public facilities, the physical condition of the area, and other supporting information. Currently, no map contains the location or location of historical tourist attractions in Serang City so tourists know very little about existing tourism. This study aims to present objects and accessibility of historical tourism in Serang City by compiling visualizations through mapping. This research was conducted in the city of Serang, Banten, Indonesia in 2021. This research is a descriptive study using a qualitative approach. Sampling with nonprobability sampling with purposive sampling technique. Researchers made three alternative tourist maps that can be used by serang city. Suggestions for Serang City is that it is necessary to determine a historical tourism map and it is necessary to make a giant billboard of Serang's historical tourism map at two location points (Alun-alun Serang and Old Banten Area).

Keywords: Heritage tourism, historical tourism, promotion, tourism map

How to Cite

Setiawan, B., & Hurdawaty, R. (2022). Optimization of Tourism Promotion through Tourism Object Location Map: A Case Study of Serang City, Banten Province, Indonesia. South Asian Journal of Social Studies and Economics, 16(2), 1–11. https://doi.org/10.9734/sajsse/2022/v16i2605


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