South Asian Journal of Social Studies and Economics 2022-12-01T04:46:10+00:00 South Asian Journal of Social Studies and Economics Open Journal Systems <p style="text-align: justify;"><strong>South Asian Journal of Social Studies and Economics</strong>&nbsp;<strong>(ISSN: 2581-821X)</strong> aims to publish high-quality papers (<a href="/index.php/SAJSSE/general-guideline-for-authors">Click here for Types of paper</a>) in all areas of ‘Economics and Social Studies’. By not excluding papers based on novelty, this journal facilitates the research and wishes to publish papers as long as they are technically correct and scientifically motivated. The journal also encourages the submission of useful reports of negative results. This is a quality controlled, OPEN peer-reviewed, open-access INTERNATIONAL journal.</p> Business Practices of Beneficiaries of Women Development Fund in Iringa Municipal Council, Iringa Region, Tanzania 2022-12-01T04:45:51+00:00 Frank Phillipo <p>The study was conducted in 2021 to examine the business practices of the beneficiaries of the Women Development Fund (WDF) in Iringa District Council, Tanzania. The study adopted a cross-sectional research design where checklists and semi-structured questionnaires were used to gather information from a sample size of 100 respondents who were beneficiaries of WDF. The respondents involved in the study were randomly selected from the study population.&nbsp; Descriptive analysis was used to analyze quantitative information using Statistical Package for Social Sciences (SPSS. 20.0) computer software. Thematic analysis was used to analyze qualitative data collected from the key-informants. The study findings showed that beneficiaries of WDF in the study area are operating their business with low start-up capital, inadequate technical and managerial skills, lack of business premises, operating unregistered business activities, low savings, and poor record keeping of their business activities. The study recommends to the Local Government Authority (LGA) to provide a friendly business environment for beneficiaries of WDF to undertake business activities by providing technical and managerial skills that will enable them to have the ability to manage their undertakings successfully.</p> 2022-11-30T00:00:00+00:00 ##submission.copyrightStatement## Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region 2022-12-01T04:46:10+00:00 Wiwiek Hidayati Meline Gerarita Sitompul <p><strong>Aims: </strong>Indonesia is currently dominated by Micro, Small, and Medium Enterprises (MSMEs), which need special attention because their contribution to the national economy is quite significant. This study aimed to analyze the Hybrid Channel strategy used in collaboration in MSMEs related to digital marketing in the post-Covid period in the Pangkajene Kepulauan region.</p> <p><strong>Study Design: </strong>This research is a descriptive study using a qualitative approach. Primary data come from secondary data from the local government and data collected from questionaires.</p> <p><strong>Place and Duration of Study:</strong> This research was conducted in the district of Pangkajene and the Kepulauan. This study was held for six months, from April 2022 to September 2022.</p> <p><strong>Methodology:</strong> This study uses a descriptive approach, using literature studies to collect data and take various reference sources that support this research. Data collection is done through secondary data from the government, listening and recording important information in data collection, analyzing data using data reduction, and data validation using data source triangulation.</p> <p><strong>Results:</strong> The results obtained from study literature and interviews with several MSME actors in Pangkajene Kepula Regency agree that digital marketing helps them promote and market their products effectively. They argue that digital marketing saves promotion costs because it still relies on online marketing, such as distributing brochures and placing advertisements in newspapers and billboards; their expenses will be more significant when they use offline marketing. The literature review also confirms this point, stating that internet marketing expands market reach, lowers marketing costs, and promotes good customer relationships. However, some MSMEs have not maximized digital marketing to the maximum due to the influence of misunderstandings in digital marketing, such as creating a company website, maximizing search engine optimization (SEO), and using Google Adsense as a promotional medium.</p> <p><strong>Conclusion:</strong> Digital transformation will continue to be the key to the growth of MSMEs in the midst of Indonesia's economic recovery after COVID 19. Not only as a way out, digitalization also opened up opportunities for MSMEs, especially in Pangkajene Kepulauan Regencies to contribute to exports while accelerating business in the domestic market. The Hybrid Channel also encourages the Offline to Online (O2O) movement which on the other hand is able to open up comprehensive opportunities for digital startup industry players to create a new ecosystem to support the growth of MSMEs.</p> 2022-11-30T00:00:00+00:00 ##submission.copyrightStatement##