Open Access Original Research Article

Exploring Social Media as a Strategy for Small and Medium Enterprises (SMEs) Performance: Evidence from Oyo State, Nigeria

I. O. Ladokun

South Asian Journal of Social Studies and Economics, Page 1-8
DOI: 10.9734/sajsse/2019/v3i430110

This study explored the role of social media strategy in the performance of SMEs in Oyo state, Nigeria. Specifically the study identified the various types of SMEs using Social Media for marketing, examined the relationship between social medial strategy and SMEs performance, and determined the factors influencing adopting social medial strategy by SMEs in Nigeria. The population of this study was comprised one thousand four thousand and fifty eight (1,458) SMEs that registered with the SMEDAN, while one hundred and thirty two (132) was selected as a sample size for the study. The data collection instrument for the study was a structured questionnaire and personal interview. Data analysis was performed with the aid of descriptive and inferential statistics. The result showed that Facebook, Twitter and LinkedIn are the major social media employed by the SMEs to exploit competitive advantage. The result also revealed that build brand awareness, promote products and/or services, and collect customers feedback are the majors principal factors influencing adoption of the social media strategy by SMEs. In conclusion, the study confirmed that there a significant relationship between social medial strategy and SMEs performance. Subsequently, the study recommended that Small and Medium Enterprises Development Agency of Nigeria should sensitize the SMEs operators on how to make use of social media strategy and benefits accrued to its usage. Also, government should provide conducive business environment that will enable SMEs to thrive.

Open Access Original Research Article

Urban Sustainability Index: Measuring Performance of 15 Metropolitan Cities of India

Utkarsh Patel, Satarupa Rakshit, S. Ashwin Ram, Zareena Begum Irfan

South Asian Journal of Social Studies and Economics, Page 1-11
DOI: 10.9734/sajsse/2019/v3i430111

Around the world, sustainable development has become a top policy discussion as countries struggle to maintain or enhance economic growth without compromising the future. Nowhere is the issue more pressing than in India, where urban areas and their economies are expected to grow rapidly over the next few decades and where resource use and environmental quality are already raising grave concerns. Sustainable development, economic growth that improves the lives of the people without exhausting the environment or other resources, is especially critical in developing countries, where mass urbanization is taking place at a time when man’s impact on the environment has reached a critical juncture. The study investigates if the present pattern of urban development in India in the creation of mega cities is sustainable. The indicators represent a primary tool to provide guidance for policy makers and to potentially assist in decision-making and monitoring local strategies/plans. The outcome of the study will contribute to the design of policies, tools, and approaches essential for planning to attain the goal of sustainable development and the social cohesion of metropolitan regions.

Open Access Original Research Article

Quantification of the Contribution of Rural Women in Socioeconomic Development

Md. Ripon Hossain, Md. Matiul Islam, Md. Maruf Billah

South Asian Journal of Social Studies and Economics, Page 1-12
DOI: 10.9734/sajsse/2019/v3i430112

In Bangladesh, rural women contribute in social development and they are good partners to economic development too. However, their contribution to the socioeconomic development by spending time in various ways has not been quantified yet. The study aimed to quantify the extent of contribution of rural women in socioeconomic development at two villages named Sachibunia and Islamnagar of Batiaghata upazila under Khulna District of Bangladesh. Data were collected from purposively selected 120 respondents using a structured interview schedule on 14 selected characteristics of the respondents which were treated as independent variables. The extent of contribution to socioeconomic development was the dependent variable. Spearman’s rank order correlation co-efficient (ρ) was computed to ascertain the relationships between the selected characteristics and dependent variable. Rural women’s performed different daily activities and spent time for those activities were converted into money. Through this way, the obtained quantified contribution to family income of the unemployed respondent was 26% and of employed respondent was 50%. Quantified contribution to family income by educated paid respondent was 48% and by highly educated paid respondent was 60%. Quantified contribution to family income by low educated unpaid respondent was 29% and by highly educated unpaid respondent was 23%. The average quantified contribution to family income made by rural women was 53.32% which had been ultimately used for better standards of living. Negative significant relationship was found between the faced problems and their contributions in socioeconomic development. Family is the smallest constituting unit of the society and the country as well. Thus, it could be concluded that the contribution made by women in socioeconomic development is more than its men counterpart at rural level. It might be recommended that, adequate support should be provided to rural women to nurture this contribution by ensuring due acknowledgement and honor for them.

Open Access Original Research Article

The Impact of Cost- driven Strategic Outsourcing on the Organizational Performance of Manufacturing Companies in Nigeria

Hafiz Baba

South Asian Journal of Social Studies and Economics, Page 1-7
DOI: 10.9734/sajsse/2019/v3i430113

The pivotal roles of the manufacturing sector in economic growth and sustainable development in both developed and developing countries have been documented in the literature. However, the highly competitive environment along with customers' demands for tailored products and services, has forced manufacturing companies, especially in Nigeria to experience slow growth. This study, therefore, seeks to determine the impact of cost drive outsourcing strategy on the organizational performance of manufacturing companies in Nigeria. The questionnaires were administered among the one hundred and twenty (120) management staff members of the sixty selected manufacturing companies in Nigeria through a purposive sampling method, and this was done personally by the researcher. Linear regression was used to analyzed and interpret the data used in this research. The study reveals that cost-driven is a major strategy that helps an organization in achieving its stated objectives in the global competitive environment. The findings further show that cost-driven has a significant impact on the organizational performance of the manufacturing sector in Nigeria.  Based on the findings, the study therefore, recommends that the management of manufacturing companies should adopt strategic and well thought out outsourcing partnerships in order to continuously reduce operating costs for growth.

Open Access Original Research Article

Relating Financial Leverage to Corporate Performance: A Case of Cement Manufacturing Firms in Nigeria

Makwe Stella Ivo, Mike Anyanwaokoro

South Asian Journal of Social Studies and Economics, Page 1-14
DOI: 10.9734/sajsse/2019/v3i430114

The study evaluated the effect of leverage financing on performance of quoted cement manufacturing firms in Nigeria for the period 2006-2017. There are four (4) cement manufacturing firms in Nigeria studied out of eight (8) manufacturing cement firms. Purposive sampling technique were used in selecting the four (4) cement manufacturing firms in Nigeria out of the eight (8) cement manufacturing firms quoted in the Nigerian Stock Exchange (NSE). The main objective of the study is to investigate the effect of financial leverage on corporate performance of cement firms in Nigeria. The analytical tool adopted was ordinary least square (OLS) simple and multiple regressions. Findings of the study showed that Debt Ratio and Debt to Equity Ratio has negative insignificant effect on Return on Assets (ROA) of quoted cement manufacturing firms in Nigeria. On the other hand Interest Coverage Ratio (ICR) has positive and insignificant effect on return on assets of quoted cement firms in Nigeria. This implies that increase in Debt Ratio and Debt to Equity Ratio decreases ROA, while increase in ICR increases ROA of cement manufacturing firms in Nigeria. The study therefore recommended that the corporate managers in Nigeria should be encouraged to use more long term debt in their financing than relying more on short term credits, since increase in ICR increases ROA of cement manufacturing firms in Nigeria.