South Asian Journal of Social Studies and Economics

Kerala’s tourism, acclaimed for its scenic beauty and responsible tourism initiatives, holds significant untapped potential in water-based experiences. This study explores the adaptation of Thailand’s floating market model to Kerala’s backwaters through a creative tourism approach that combines traditional commerce with participatory cultural experiences. The proposed floating market hubs enable tourists to engage in artisanal crafts, culinary sessions, and local performances, fostering authentic interactions while supporting community livelihoods. Community-based tourism lies at the core of this model, empowering local residents—including fishers, women’s self-help groups, and micro-entrepreneurs—to participate in planning, operations, and equitable benefit-sharing. Where locals act as hosts and co-creators. Such participatory models strengthen livelihoods, preserve cultural identity, promote equitable benefit-sharing, and ensure sustainable, inclusive water-based tourism development. By transforming waterways into community-managed cultural hubs, the approach preserves cultural identity, enhances visitor experiences, and promotes inclusive economic growth. This model offers a pathway for Kerala to provide participatory, creative, and community-driven tourism while delivering high-quality, meaningful travel experiences.