South Asian Journal of Social Studies and Economics

This study explores strategies to enhance horticultural agricultural production in Pollung District, Humbang Hasundutan Regency, a key area for the national Food Estate program. With unique agro-climatic conditions and existing challenges such as limited market access, inefficient production planning, and climate change impacts, this research aims to fill critical knowledge gaps in developing competitive and sustainable horticultural practices. Data was collected from primary sources, including key informants (farmers, agricultural officers, and local leaders), and secondary sources, such as government reports, analyzed using Location Quotient (LQ), SWOT analysis, and the Analytic Hierarchy Process (AHP). The study identifies priority commodities with high development potential, including chili, shallots, and oranges, based on LQ values, and highlights factors such as technology adoption, market diversification, and workforce skill enhancement as critical to success. Key strategies proposed include improving production quality through technology, diversifying products to meet consumer trends, and expanding market access via partnerships. These strategies are projected to boost productivity and competitiveness while ensuring ecological sustainability. The findings underline the need for targeted interventions, paving the way for future research into the implications of climate change and advanced farming innovations on horticulture.